Dembell
Motorhomes
Gentlemen on the road.
High-end rolling homes for sophiticated travelers.
SUPPORTING THE MARKET ENTRY OF A NEW BRAND
Dembell
challange
Dembell team have indicated their aim to become the benchmark in the luxury motorhome segment. As a new entrant their goal is launching their vehicle in markets where there is a strong tradition of this way of travel and life, such as in Germany, Belgium or Switzerland.
solution
We supported the market entry of Dembell not only by designing the exterior of the vehicle, but also by developing its brand strategy, key messages of the communication, the logo, the identity design, marketing collaterals and important communication elements like their website or social media contents.
branding items
- Phasellus elementum
- Phasellus elementum
- Phasellus elementum
- Phasellus elementum
- Phasellus elementum
• brand strategy
• product design
• logo & visual identity
• marketing collaterals
• website
• content production (photo, video)
• social media management
Interior design by Galeazzi e Minotti
Photos in collaboration with Péter Mosoni
Video in collaboration with 2BseenStudio
VALUE PROPOSITION
There are those, who are brooding on the past and those, who look into the future trying to find solutions.
Dembell believes that in every aspect of life there is always an opportunity - for those who never settle for less - to find a new, a better, a more exciting solution. Thus, it is always possible to create something more efficiently, at a higher standard. In our world real advancements are brought to life by this attitude. Dembell is one of those advancements.
brand values
• gentleman
• sophisticated
• trendsetter
• userfriendly
• building a community
Be a member of the few
BE A MEMBER OF THE FEW
Dembell builds vehicles for people who aim to enjoy the quality and comfort of modern luxury yachts but with one large difference: they want to experience it on land.
Dembell builds vehicles for people who aim to enjoy the quality and comfort of modern luxury yachts on land.
Gentlemen
on the road
After years of persistent development Dembell team has created their top-class motorhome model built on Mercedes-Benz Actros truck chassises.
Experience land yachting.
The exterior – refinement and loose elegance
During the exterior design process of the vehicle we created the most cleared-out look possible. The design was brought completely into one plane with minimal divisions, just like the side panels. All the frames, the protruding parts, the windows and even the door handles are hidden. The strip designed for the side of the motorhome is a trademark, which reflects the important identity element, Dembell's red color.
„Dembell is a real gentleman. It is characterized by sporty and relaxed elegance, just like golfers are. They do not play on the field wearing suits, yet they are extremely elegant.”
identity design
Dembell respects traditional values, but constantly keep the eyes open for new things and solutions. Every detail of the identity support the proper mediation of this attitude.
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TARTALOMKÉSZÍTÉS
A termék előzetes bemutatását látványtervek és animációs trailer videó készítésével támogattuk.
Developing digital appearance
Apart from the development of the brand’s website, we participated in designing the on-board screen’s function and appearance. The motorhome’s heating, the brightness of the lamps can be regulated from inside the vehicle or via remote control and you can check the fullness of the different tanks as well as the state of the doors and windows.
Thanks for watching!
other works
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